MSU Product Center
For Agriculture and Natural Resources

Funding: USDA Rural Development Cooperative Servic e Market Advisor: The Hale Group

Use of this material is subject to caution.  
Vegetables

Product line Overview

Product line positioning by opportunties
(Product line positioning opportunities are based on specific market drivers.)
Minimally processes vegetables

Few - Not Appplicable
Selective
Many

Vegetable juice

Few - Not Applicable
Selective
Many

Canned Vegetables Few - Not Applicable
Selective
Many - Not Applicable
Frozen vegetables Few - Not Applicable
Selective
Many - Not Applicable
Dried Vegetables Few
Selective
Many - Not Applicable
Vegetable spreads

Few
Selective
Many

Vegetable sauces and Seasonings Few - Not Applicable
Selective
Many
Vegetable soups Few - Not Applicable
Selective
Many
Vegetable prepared meals

Few
Selective
Many

Vegetable side dishes Few - Not Applicable
Selective
Many
View other sector product line opportunity