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Mission
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To
be a catalyst for the creation of a profitable future for businesses
and industries engaged in Michigan's agricultural, food and natural
resource systems. We focus on product, market and business innovation.
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Capacities
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Responsive capacity-To assist entrepreneurs and existing businesses with the development of new product, market, and business ideas. Proactive capacity-To do proactive marketing research that positions entrepreneurs and existing businesses for greater success. Educational capacity-To provide transforming educational experiences that create and nurture entrepreneurs and managers. Research capacity-To carry out excellent applied research into the innovation processes that create new products, markets, and businesses. |
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Our
Vision of Success
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The Product Center will be successful when it empowers clients to be entrepreneurial; when its partnerships with clients result in more competitive and profitable businesses, and when innovative products, new jobs, and expanded incomes are realized in the agriculture,food and natural resource sectors. |
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