The MSU Product Center for Agriculture and Natural Resources (ANR) can help you develop and commercialize high value, consumer-responsive products and businesses in the agriculture and natural food sectors. Whether you are a budding entrepreneur or an established company, the Center is your key to the front door of MSU's vast and varied technical expertise, research, outreach, and educational services.

The Center connects you to university resources through the ANR Innovation Counselor's Network. ANR Counselors are professionals from MSU and partnering organizations who are positioned around Michigan as your initial Center contact. They are educated to assess the developmental phase of your business/product, identify markets, innovate new products, help you make critical go, no-go decisions, and guide you from start-up to market.

When businesses, products or ideas are ready to move forward, an ANR Innovation Counselor connects clients to Client Services. Client Services is the MSU Product Center's coordinating unit. It's their job to pinpoint the necessary resources at MSU as well as the resources of state and federal agencies, and private companies, to move projects forward. Client Services works in conjunction with the Center's Strategic Marketing Institute. The Marketing institute develops the information base needed to support the inital screening and evaluation of concepts, products and businesses.

To read more about the Center's services, download a brochure.