MSU Product Center
For Agriculture and Natural Resources

Funding: USDA Rural Development Cooperative Servic e Market Advisor: The Hale Group

Use of this material is subject to caution.  
Fruit

Product line Overview

Product line positioning by opportunties
(Product line positioning opportunities are based on specific market drivers.)
Fruit Juice and juice drinks

Few - Not Applicable
Selective
Many

Minimally processed fruit

Few - Not Applicable
Selective - Not A+pplicable
Many

Canned fruit Few
Selective
Many - Not Applicable
Dried fruit Few
Selective
Many
Frozen fruit

Few
Selective
Many - Not Applicable

Fruit spreads Few
Selective
Many
Fruit confectionery

Few - Not Applicable
Selective
Many

Fruit-containing yogurt products Few
Many
Selective
Wine Few
Selective
Many
View other sector product line opportunity