2:00-3:00 Concurrent Session 3

Track 1
Marketing

MarketMaker - A New Way to Find Customers
Dar Knipe, University of Illinois

Be among the first to learn about an interactive website that is coming to Michigan which will connect food producers, distributors, buyers and sellers to their specific consumer markets. Geographic mapping plus demographic data help focus marketing efforts to consumers who are most likely to use your product.

Track 2
Bioeconomy

On-Farm Alternative Energy Systems
Dr. Lynn Hamilton, MSU Department of Agricultural Economics & Mark Seamon, Product Center Counselor

Learn about the business opportunities in these two key areas which can support economic development and help reduce our dependence on fossil fuels.

Track 3
Food

All Foods Are Not Created Equal
Representatives from USDA, MDA, MSU Food Science and Human Nutrition

Learn from a panel of experts about the special considerations required during food processing of meat, dairy and fruit/vegetable products. Product trends, licensing and regulations will also be highlighted.

Track 4
Business

Entrepreneurial Networks
Dan Wyant, President & COO Edward Lowe Foundation

Successful entrepreneurs know the importance of building a team and relying on others. Consider strategies for creating your own social network and hear some of the lessons learned from the programs offered by the Edward Lowe Foundation, known for their support of stage 2 companies.