Track 1
Business

Internet Business Marketing
Casey Makela

How to use the Internet to expand your customer base, grow your business and enjoy business suscess..

Track 2
Regulatory

How Can Your Potential Customers Find YOur Product in the Marketplace?
Kevin Halfmann- MDA

TBD

Track 3
Food

Health and Wellness - Consumer Trends
Dianne Novak, RD, MS- Specialized Services Consultant, MSU Product Center
Janice Harte, PhD, Assistant Professor MSU, Food, Science and Human Nutrition

What are the market trends and where does my business concept fit?
What functional food product opportunities are available for your business?

Track 4
Product Center Focus

Business Plan -The Tool to Use for Getting the Job Done: What matters for product launch.
Mike Score, Innovation -Counselor/Extension Educator MSU Extension - Washtenaw County
Hannah Stevens - Innovation Counselor/Extension Educator MSU Extension - Macomb County

Case Study approach, focusing on key business plan elements/