The MSU Product Center connects you to university resources through the Innovation Counslor's Network. Innovation Counselors are professionals from MSU and partnering organizations who are strategically positioned around the Michigan as your initial Center Contatct. They are certified to assess the developmental phase of your business/product, identify markets, innovate new products, help you make critical go, no-go decisions, and guide you from market to start-up.

The ANR Innovation Counselors are also your local link to Venture Development Currently, there are twenty-eight Innovation's Counselors in the Network. To find out how to contact your local Counselor to discuss your business or product ideas click here

Working with an ANR Innovation Counselor is the first phase of a multi-phase business or product development process.  You can start this process by completing a Request for Counseling if you do not currently work with a Counselor, or requesting a Request for Counseling Services directly from a Counselor in your area.

Innovation Educators are also an important part of the Product Center Network. These individuals are educated to assist in the initial developmental phase of your business/product, working closely with an Innovation Counselor. For a list of Innovation Educators, click here.