Who We Are
The Michigan State University (MSU) Product Center helps Michigan entrepreneurs develop and commercialize high-value, consumer-responsive products and businesses in the agriculture, natural resources, and bioeconomy sectors. The Product Center is a single gateway to generating success for Michigan entrepreneurs.
Chris Peterson, Director
Agriculture, Food and Natural Resources
We can help you develop and commercialize high value, consumer-responsive products and businesses in the food, agriculture, and bioeconomy sectors. Whether you are a budding entrepreneur or an established company, the Product Center is your key to the front door of MSU’s vast and varied technical expertise, research, outreach, and educational services.
Product Central - Newsletter
Current Edition
This quarterly newsletter you will find packed with news and nuggets of entrepreneurial and new venture advice. It provides useful information about markets, ventures, and entrepreneurship.
Making it in Michigan
Michigan’s Premiere Specialty Food Show
Testimonials
The MSU Product Center was instrumental in helping us form our cooperative and pulling all the resources together to make this venture a success.
John Gauthier, President
Legends of the Lakes
The Product Center and its staff have been a great resource helping us work through the logistics and coordination of our move. Great job, Product Center!
Dave and Wendy Achatz, Owners
Achatz Handmade Pie Co.





